Dear Women Winning members and supporters,

Today Women Winning is releasing a refreshed brand identity – including a bold, beautiful new logo and strong, illustrative tagline: She runs. We win.

Women Winning

Women Winning has worked for 36 years to recruit, train, and elect pro-choice women to all levels of public office in Minnesota and we have never seen so many women engaged, fired up, and running for office. Our new visual identity emerged from and captures the spirit of this exciting era for women in politics. It reflects and reinforces the strength of the Women Winning movement and the impact of our endorsement. With this logo and tagline, we underscore our mission, recognize and build on the incredible history and legacy of the organization, and introduce ourselves to a new generation of changemakers.

This unveiling also coincides with the launch of a brand new! The new site more clearly conveys our mission and influence, showcases our programming, and highlights our amazing candidates and elected officials. Please take a few minutes to explore the site – I think you’ll find it both visually compelling and easy to navigate. You also have the opportunity to wear and share our new look by making a purchase from the Women Winning online store!

We hope that you like this new look as much as we do. Thank you for your commitment to Women Winning and for your engagement as our organization grows stronger and moves forward.


Lauren Beecham
Executive Director

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